Marketing causes inequality, new book suggests
The dramatic rise of income inequality since 1970 has largely been caused by advances in marketing, says a law professor at Washington University in St. Louis.
“Marketers have become better at creating and exploiting market distortions in legal ways,” said Gerrit De Geest, the Charles F. Nagel Professor of International and Comparative Law in the School of Law.
“The legal system, in principle, prevents the deliberate creation of market failures, but it has not evolved at the same speed.”
De Geest is author of the forthcoming book “Rents: How Marketing Causes Inequality.”