Advertisers may want to consider evaluating their claims for work-out gear and exercise equipment more closely. If their claims are not supported by sound science, they may be liable as concluded by the recent Reebok settlement.
Reebok advertised that walking in its EasyTone shoes and running in its RunTone running shoes would strengthen and tone key leg and buttock (gluteus maximus) muscles more than regular shoes. If you purchased these shoes, you may be eligible for a refund.
On 9/28/11 the Federal Trade Commission, the nation’s consumer protection agency, filed a FTC complaint. Reebok was charged with making claims about EasyTone and RunTone shoes that the company couldn’t support scientifically. Under the settlement (see Stipulated Final Judgment and Order for Permanent Injunction and Other Equitable Relief 9/28/11), Reebook will make $25 Million in Customer Refunds To Settle FTC Charges of Deceptive Advertising of EasyTone and RunTone Shoes.
- Press Release: FTC Settlement Prohibits Reebok from Making Unsupported Claims that ‘Toning Shoes’ Strengthen, Tone Muscles
- Complaint for Permanent Injunction and Other Equitable Relief (PDF) 9/28/11
- Stipulated Final Judgment and Order for Permanent Injunction and Other Equitable Relief (PDF) 9/28/11
Try walking to the post office instead of driving. “ Run more eat less” according to Judge Chin is the best way to lose weight. See Gorran v. Atkins Nutritionals, Inc., 464 F. Supp.2d 315, 319 (S.D. N.Y. 2006)
Mark Kloempken and Tove Klovning