Telling the Oregon Story… planning for great communities while protecting our land
1 (Title)
Talking Points:
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Presentation is intended as a brief, 15-20 minute introduction to the value of good planning program and some background on Oregon’s unique land use planning program.
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This particular presentation was created in partnership with the Oregon Chapter of the American Planning Association and the Oregon Transportation and Growth Management Program (…and speaker’s own organization).
2 Problems we sometimes face
(unattractive images depicting "why we plan")

Talking Points: When we think about the quality of our communities, some of the negative aspects we worry about are:
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traffic congestion,
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characterless, unfocused development (sprawl),
* derelict neighborhoods, and
* natural hazards
3 What matters to Oregonians
(attractive images reflecting common values)

Talking Points: When we think about the positive attributes of what a community could be, we think of:
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good places for people of all places (safe, friendly neighborhoods)
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natural areas for open space and
recreation
* good jobs and
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community facilities such as schools, libraries, places to gather)
4 It's how we get there... good planning matters!
Good planning balances common values

Talking Points:

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Good planning strives to first identify and then seek balance in implementing a wide range of common goals.
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Common values held by Oregonians include:
* healthy, sustainable natural environments,
* distinctive, memorable places, and
* safe, walkable neighborhoods.
5 It's how we get there... good planning matters!

Good planning is good business (part 1 of 2)

Talking points:

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Good planning provides predictability to builders, thus saving money.
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Good planning also requires that the permitting and governmental review process be completed in a timely manner.
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Good planning also leads to stable property values
6 It's how we get there... good planning matters!

Good planning is good business (part 2 of 2)

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the costs of sprawl… infrastructure is costly

Talking points:
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Good planning helps diversify the job base by ensuring that there is enough land for both industrial and commercial job creation…
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and helps to redevelop downtowns into healthy, vibrant environments.
7 It's how we get there... good planning matters!

Good planning is good government

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the costs of sprawl… infrastructure is costly
Talking points:
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more compact (or "focused") development patterns can substantially reduce costs of infrastructure
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clarify examples of hard infrastructure (roads, water, sewer, etc) and public services (schools, emergency services, etc)
8 It's how we get there... good planning matters!

the word "land" is highlighted

Talking points:

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land is not just a flat surface to site structures upon… it includes the natural systems above and below the surface 
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land is interconnected with air quality and
* land affects water quality
9 It's how we get there... good planning matters!

the word "use" is highlighted

Talking points: We use land for many different uses:

* industrial,
* commercial,
* agricultural,
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recreation,

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transportation, and

* housing.

Planning strives to ensure enough land is "zoned" for a range of uses that are not in conflict when adjacent to one another… and, of course, within each use there are often specific "conditions" to address community concerns.

10 It's how we get there... good planning matters!

the word "planning" is highlighted

Talking points:

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Good planning is ultimately a community process… about determining, as a community, what we want our community to be 
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"mapping out" how to get to there
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and following through to get it built…. turning a common vision into a reality. 
11 In Oregon... planning is at the heart of the matter

graphic of "Land Use Planning" surrounded by other subject areas: "Economic Development", "Natural Resource Management", "Transportation Planning", "Social Services and Education" and "Housing".
Community Solutions

Talking points:

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each area of concern is interconnected … a good land use planning process brings together many disciplines
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the land itself is often the common, most costly, element uniting these concerns

Speaker’s option: (if you’re familiar with the Governor’s CST efforts, it might be highlighted as an approach to problem solving on this slide)
12 Tools for Oregonians … the statewide planning program

(transition slide from "why plan" to more specifically, Oregon’s program)

A 30 Year Legacy with McCall’s photo:

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Tom McCall’s vision and leadership
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Award winning; internationally acclaimed
Talking points:
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Since 1973 and the passage of Senate Bill 100, a statewide land use planning program has evolved into a model which is widely considered one of the best in preserving a state’s livability.
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SB 100 established a framework in which each city and county would adopt comprehensive plans consistent with broad statewide goals. (option to continue with a few more specifics…)
13 Tools for Oregonians … the statewide planning program

Partnerships are key… a guiding principle in 3 parts

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local decisions shape communities
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statewide goals provide building blocks
* informed public involvement ensures success

Talking points: (paraphrasing bullets above) The Statewide program has 3 components-
* an emphasis on local decision making,
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a statewide framework that is used by local communities as building blocks, and
* opportunities for Oregon residents to get directly involved. 

The following series of slides elaborate on each of these principles…
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Tools for Oregonians … local decisions shape communities

Shaping local character… ensuring distinctive places

Talking points: For example, 4 very different communities operate within the statewide program to create and enhance their distinctive community centers.

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Newport’s historic bayfront
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The suburban community of Tualatin’s creation of a "new" town center, Tualatin Mews
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Lakeview’s classic eastern Oregon "main street" and
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Downtown Portland’s public plaza and retail center… Pioneer place
15 Tools for Oregonians … goals provide building blocks

19 goals provide the foundation for local decisionmaking (5 categories similar to DLCD brochure)

Talking points:

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19 goals reflect the values of Oregonians and serve as local building blocks.
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these 19 goals fit into 5 general categories.
16 Tools for Oregonians … goals provide building blocks

Planning for People

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The first goal exists to the make sure Oregon communities have systems in place to ensure citizens have an opportunity for active, direct involvement.

 
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 The 2nd goal established the statewide land use planning system.
17 Tools for Oregonians … goals provide building blocks

Agriculture and Forestry

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The preservation of farmland has been a fundamental tenant of the statewide land use program… emphasizing the viability of farming as a key state industry (include statistics on saving farmland).
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The program also intends to ensure that forest lands will be available now and in the future for growing and harvesting of trees.
18 Tools for Oregonians … goals provide building blocks

Urban Growth Management (part 1 of 2) list of urbanization, economic development, housing, public facilities and services, and transportation

Talking points:

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The urban goals work together to ensure an adequate supply of land is available for a wide range of uses.
* For example, the public facilities goal ensures a coordinated, thoughtful process is followed between local governments to avoid wasteful duplication of services. 

Speaker’s option: (opportunity to talk about Transportation Planning Rule, and/or affordable housing, etc)
19 Tools for Oregonians … goals provide building blocks

Urban Growth Boundaries (part 2 of 2)

Talking points:

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a key feature of the statewide land use planning program is a requirement for each of the 240 cities in the state to establish an urban growth boundary.
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UGB’s separate urban and rural uses and makes it predictable to know where to focus future growth and to cost-effectively plan for the associated public facilities and infrastructure.
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Tools for Oregonians … goals provide building blocks

Natural Resource Protection

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After what many have perceived as an emphasis on agricultural and urban goals, natural resource goals are again gaining in emphasis… especially "within the boundaries" (i.e. urban as well as rural areas)
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Most notably, the federal listing of endangered fish species is prompting many local governments to take a closer look at how well the natural resource goals are be achieved.
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Tools for Oregonians … goals provide building blocks

Coastline Protection

Talking points:

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The coast is a distinctive part of Oregon, and the statewide planning program reflects the common values of all residents who want to ensure it remains both an environmental treasure and a vital part of our economy.
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Tools for Oregonians …working it out together

McCall quote (speaker’s option to read or not)

Talking points:

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The third and perhaps most important ingredient in the statewide program is the direct involvement of Oregonians.
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In order to make the program work, Oregonians must get involved… creating a vision and monitoring to see it is being achieved.
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Citizens can choose to get involved at the neighborhood, community, regional or state levels… ranging from working groups on specific developments to long range planning efforts.
23 Your next steps:
Talking Points:
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if you would like more information, please contact us.